Registered users visit the website, www.hotsms.com, to send free SMS messages, and Hot Advertising is the way to reach senders and recipients of SMS messages through HotSMS.com in the form of advertisements. Briefly, this is the way it works. Any consumer who visits the HotSMS website to send a free message, always has to choose a so-called ‘sponsor’ for his message (the advertiser). This immediately means that text containing 39 characters will appear at the bottom of the SMS message for the recipient. Once the message is sent through the website, the sender is presented with a banner offering him the opportunity to visit the advertiser’s website.

Actively targeted
A major benefit of this type of advertising is that two people are always reached (the sender and the recipient) and that a campaign always actively targets the target group, as HotSMS knows when someone logs in and who they and what their profile is when they send a message.

Hot Advertising is the perfect combination of online advertising and direct marketing!

The benefits of Hot Advertising are as follows:
• maximum reach within the age group of 12 to 32
• your message is actively targeted
• double exposure – sender and recipient
• high click-through rate (1.5% – 7%)
• it is possible to create a mailing list
• SMS language is censored, thereby protecting brands
• results can be measured quickly and easily
• very quick to use
• very personal and focussed.

Hot Advertising lends itself well to:
• branding
• product launches
• generating traffic to a website
• recruitment (subscriptions)
• creating a database
• discount voucher promotions
• promotional campaigns.

Hot Advertising – Download the fact sheet here                                                           Hot Advertising: Step-by-step – Download here