Registered users visit the website, www.hotsms.com, to send SMS messages free of charge. The HotSMS database has now grown to include more than 1,000,000 people. We offer advertisers the opportunity to conduct a direct mail (normal post) campaign amongst our members. We are able to approach 850,000 members registered in our database by post.

Breakdown of profiles
• first name, last name
• address and street number, postcode
• place, province
• e-mail address
• mobile phone number
• gender
• age (date of birth)
• highest educational qualification
• occupation
• areas of interest

Selection criteria
• age
• postcode area
• education
• occupation
• area of interest
• gender

Mobile phone details
• operator
• mobile phone brand
• post-paid or prepaid
• WAP usage
• GPRS usage

Development of database
More than 500 new users register on the website every day. The above-mentioned profile and selection details are entered in the course of each registration.