Registered users visit the website, www.hotsms.com, to send SMS messages free of charge. The HotSMS database has now grown to include more than 1,000,000 people of whom more than 45% have opted to receive commercial messages via SMS. We offer advertisers the opportunity to send direct SMS messages to mobile phones based on a selected target group.

Breakdown of profiles
• first name, last name
• address and street number, postcode
• place, province
• e-mail address
• mobile phone number
• gender
• age (date of birth)
• highest educational qualification
• occupation
• areas of interest

Selection criteria
• age
• postcode area
• education
• Occupation
• area of interest
• gender

Mobile phone details
• operator
• mobile phone brand
• post-paid or Prepaid
• WAP usage
• GPRS usage

Development of database
More than 500 new users register on the website every day. The above-mentioned profile and selection details are entered in the course of each registration.

Opt-in
All of the people registered in the Direct SMS database have explicitly opted to receive commercial messages through their mobile phone.

Direct SMS – Download the fact sheet here