Registered users visit the website, www.hotsms.com, to send SMS messages free of charge. The HotSMS database has now grown to include more than 1,000,000 people of whom more than 55% have opted to receive commercial messages via e-mail. We offer advertisers the opportunity to conduct a direct e-mail campaign amongst our members.

Breakdown of profiles
• first name, last name
• address and street number, postcode
• place, province
• e-mail address
• mobile phone number
• gender
• age (date of birth)
• highest educational qualification
• occupation
• areas of interest

Selection criteria
• age
• postcode area
• education
• occupation
• area of interest
• gender

Mobile phone details
• operator
• mobile phone brand
• post-paid or Prepaid
• WAP usage
• GPRS usage

Development of database
More than 500 new users register on the website every day. The above-mentioned profile and selection details are entered in the course of each registration.

Opt-in
All of the people registered in the E-mail database have explicitly opted to receive commercial messages at their e-mail address.

Direct e-mail – Download the fact sheet here