Send and receive constitute the basis of any mobile marketing campaign. These functionalities make it possible to create an infinite number of alternatives. Just as with any marketing campaign, the use of mobile devices must be based on clearly defined objectives. The medium must clearly offer added value to a campaign. A list of a number of alternatives can be found below. For the time being, the bulk of these campaigns still use SMS messaging as the basis. Have a look at Mobile Technology to see what is currently possible in the field of mobile marketing.

Please feel free to contact us to brainstorm ideas (by telephone or otherwise).

SMS and win
SMS and win is probably the most widely known form of mobile marketing. In this respect the alternatives are infinite, from simple to rather extensive including support in multiple media.

Download the SMS and win data sheet here.

Mobile discount vouchers
This is an effective way of generating traffic to a shop (online or otherwise), especially for retail organisations. By inserting a code in them, for example, you can send mobile discount vouchers in a normal SMS message. Current technology also makes it possible to send a mobile ticket or barcode, which can be scanned at a point of sale.

Download the mobile discount voucher data sheet here.

Logos and ringtones
HotSMS makes it possible to offer logos and ringtones for mobile telephones. In this respect HotSMS ensures that fragments of music are converted into ringtones (monotonic, polyphonic and/or realtone) in a format appropriate for the various types of mobile phones. The same applies to logos or wallpapers made available for receiving on your mobile device.

Download the logo and ringtones data sheet here.

Online wallpaper editor
HotSMS makes it very easy for a wallpaper editor to be offered on a website. This editor, which is displayed in a pop-up window, makes it possible to convert photographs and images on a PC to be used as wallpaper on a mobile phone.

Download the online wallpaper editor data sheet here.

Mobile games
Advertisers are using mobile games as a marketing tool with growing frequency. It is a simple matter to insert sponsored content into existing games. It is also possible to have a mobile game developed specially for a campaign or brand. A mobile game is easy to give away to promote sales in various media, for example, and to publicise on packaging or at points of sale that consumers should send a word such as ‘GAME’ to a short number in an SMS message. A direct link is then sent to the mobile phone, which can be used to download the game.

SMS alerts
SMS messaging can also be used in very different ways as a reminder service. An SMS alert can be prepared for virtually any promotion to which one wishes to draw someone’s attention. In view of the fact that the penetration rate of mobile phones in the Netherlands is 102% and that mobile phones are amongst the top three things people carry with them, the use of SMS messages as an alert represents a highly effective tool. Naturally, alerts lend themselves well to marketing applications.

SMS to screen
An SMS-to-screen application is regularly used during functions and events. Visitors can send an SMS (or MMS) message, which is displayed on a screen or illuminated sign (by a moderator if necessary). Anyone who sends a message also receives one in return. This can be used to spur someone on to take action (go to www.website.nl, come to Stall 123, call 0900 1234, and so forth).

Mobile, functions and events
The penetration rate of mobile phones in the Netherlands is 102%. In addition, people always leave home with three things: their keys, wallet and mobile phone. HotSMS has already successfully launched various mobile applications with success at functions and events: seating arrangements with SMS, SMS to screen (illuminated signs), mobile tickets (ticketing), SMS to group and SMS mailshots (SMSbizz.com)

Download the mobile, functions and events data sheet here.

SMS via Internet module
Five years ago HotSMS achieved great success by introducing affordable, unlimited SMS messaging via the Internet on HotSMS.com. This highly popular SMS service is also available to other suppliers completely in line with the look and feel of their own website. A number of our clients are now using this marketing tool.
Download the SMS via Internet module data sheet here.