Mobile Marketing by HotSMS

Since it was established in 2000, HotSMS has been one of the most prominent and experienced partners in the field of mobile marketing, and has been providing different services for its clients and partners at three levels.
 
Advertising and media

These operations may be described as the commercial exploitation of media using SMS, WAP and MMS (Hot Advertising, direct SMS and e-mail). At present we have more than 1,000,000 registered users of our online SMS application (see www.hotsms.com), of whom approximately 45% (450,000) have opted to receive commercial messages via their mobile phone (SMS, MMS and video) and e-mail. The profile of this group may be described as young people between 12 and 28 years of age who have secondary education qualifications or higher. We are also able to approach these users in a personalised manner or based on selection criteria, such as age, sex, postcode and so forth or by operator, type of phone and features such as mobile Internet access and MMS. Our regular advertisers include, amongst others, L'Oreal, KPN HI, the Royal Netherlands Air Force, Electronic Arts and many others.
 
Marketing services

In this respect we work closely with advertisers to develop creative mobile marketing concepts to strengthen brands or boost sales. The alternatives include mobile commercials, sponsored mobile gaming, SMS coupons, member-get-member promotions, SMS-and-win, as well as the development of a mobile entertainment platform to complement the online and offline activities of the advertiser concerned. Our clients are Coca-Cola, Heineken, Dactylo, Gilette, WE Fashion and Ford Nederland, among many others.
 
Messaging

At this level we facilitate mobile concepts such as technical partnership through our own platform. In this connection you might consider using various applications through a gateway and the despatch of messages in 150 countries. In this respect it is also possible to send premium SMS messages in multiple countries.

Buongiorno

As of February 2007 HotSMS is part of Buongiorno Marketing Services.