The mobile spectrum (The Mobile Sphere) has now become wide-ranging. Technological developments succeed each other rapidly in the mobile sector. All of the features and applications available within the context of marketing alternatives will lead to a mobile lifestyle which will see appliances and uses converge within a single device: a mobile device (in this case mobile phone will no longer be the appropriate term for a device which incorporates so many features).

However, what is technologically feasible today cannot yet be deployed effectively in marketing terms. This is where we come in, so that together with our clients we can achieve marketing goals using the features that mobile devices currently offer. To do this we seek to balance the technologically feasible with the degree to which mobile usage has been adopted by our target group.

The adoption of handsets, the penetration of fast broadband connections and reduced costs will contribute to the accelerated growth of mobile marketing and the advent of the mobile lifestyle.