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Background
Heineken Breweries and HotSMS have reached an agreement for the delivery of SMS applications. Amstel was the first to use HotSMS services with large-scale SMS campaigns surrounding the UEFA Champions League.
How It Worked
Amstel distributed codes via SMS to everyone who had registered at www.voetbal.nl. These codes could be entered on a card. The personal codes gave participants a chance to win various prizes. It was also possible to download various Amstel logos from the Amstel website via SMS. Among other things, match results could be requested by SMS from www.voetbal.nl, Amstel's official football site.
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