Brand – SMS and win

Background

To encourage drinkers who are not loyal to any brand to switch to Brand beer, and to facilitate circulation amongst its current customer base, Brand wanted to conduct a friendly campaign in line with the subject of Brand beer. A low-threshold activity was designed for this purpose, namely SMS and win.

Outcome

There was a response rate of 30% based on packaging in the retail channel and 11% in the catering one. In addition, a further 3,500 SpecialBite guides were requested from Brand.